Factors influencing consumer behavior of smartphone users. The coronavirus disease 2019 pandemic has impacted and changed consumer behavior because of a prolonged quarantine and lockdown. observed Factors affecting consumer behavior in Smartphone purchases in Nepal Abstract The study aimed to determine why consumers purchase smartphones. Gain a competitive edge in the mobile phone market. This study examined the factors affecting the South Korean people’s use of smartphones. The study results show that more than 70 percent of smartphone users belong to the age group under 40 years. This study was carried out using a descriptive research design. The usage of smartphones is growing day-by-day around the world including Nepal. 4. INTRODUCTION Consumer behaviour is a complex and evolving field, involving numerous factors that collectively shape purchasing decisions. However, the current study tries to look at in-fluencing factors that affect consumers’ Smartphone adoption, and influencing factors include sub-jective norms such as organizational support and social influence, behavioral control, and consumers’ characteristics. This study explains the social factors influencing the generation z to purchase smartphones. Yusuf (2021) studied factors that influence brand image and product innovation on the purchase decision of c. ly influence consumer buying decisions in Smartphone buying. Different factors that influence on peoples purchasing behaviour are defined in this rese The main research method used in this research was quantitative and an online survey was conducted to investigate the factors of social media affecting to consumer purchase and decision making. The study included individuals’ psychological antecedents such as motivations for social inclusion. Streamlining choices, creating trust, and aligning with customer values are critical for influencing purchasing behavior. In this context, the study has analyzed and studied the young customer's and smartphone markets to identify and examine the factors influencing purchase intention towards Smartphone brands. The paper examined product attributes, social factors, pricing, and brand image | Find, read and cite all the research you The study identifies key factors influencing smartphone purchase decisions in Haryana, India. PDF | On Oct 3, 2023, Ozala John Elochukwu and others published Influencing Factors on Consumers Purchase Decision of Smartphones in Lagos State, Nigeria | Find, read and cite all the research you To stay competitive, smartphone companies are continuously improving their product features, brand image, pricing strategies, and responding to social influences. The main objective of this thesis is to analyse consumers’ decision-making pro-cess while buying a smartphone. By understanding the consumer behavior of Smartphone consumers, this study is very significant to a wide spectrum of many industries related to the Smartphone to bring a real life changes in the marketing mix and marketing strategy as per The main purpose of this research is to figure out what factors influence consumer behavior while buying smartphones. A. Smartphones, used for various purposes, are one of the most popular devices in the world. Abstract The study aimed to identify the consumer trust factors influencing the use of mobile shopping apps in the Philippines through a quantitative research method. PDF | This article attempts to investigate and understand the factors that influence the purchase decision towards smartphones in Bangalore. The primary factors affecting consumer decision-making can be categorized into three main areas: the buying situation, personal influences, and social influences. In this article, we examine the impact of various personality factors, namely attention to social comparison information, need for uniqueness and quality consc outstanding brand loyalty and a substantial consumer base, most customers would not conside r any other smartphones on the market; however, Apple needs to keep building these consu mer Despite the importance of understanding consumer preferences, there has been little prior research on consumer attitudes towards mobile marketing communication in the smart phone era or on the use of and the factors that might influence the adoption of QR codes. This study aims to identify the human factors that affect smartphone users’ threat avoidance behaviour. This study focuses on the Consumer preferences performed for the selection of the smartphones and which factors plays the most important role. Factors influencing smartphone purchase behavior among young adults in Nigeria. This study explores factors that affect smartphone addiction and the consequences of addictive behaviors. They put the world at our fingertips, and rarely leave our sides. This study is to understand all aspects of society including the positive and negative aspects and the concept of buying behavior of smartphones which affect the purchasing decisions of the Consumers. Market research into the increasing use of smartphones aims to uncover the key factors motivating consumers to purchase them, as well as their purchasing patterns and preferences. , 2016; Suki, 2013; Tanveer et al. Fatoki2 this behaviour are the main goals of the present article. It identifies that while males often make independent purchasing decisions, females are more influenced by social factors. It identifies five primary factors influencing consumer buying behaviour: personal, economic, psychological, social, and cultural. What Are Consumer Purchasing Decision Factors? The term “consumer purchasing decision factors” refers to the range of internal and external elements that influence a person’s decision to buy a product or service. Consumer behavior is a significant consideration when it comes to buying and using mobile phones, from the initial decision-making process to their future buying habits. The study also aims to understand the difference in the trust and willingness to recommend a brand between iPhone, Samsung, and other brand of smartphone users. al empirical studies have been conducted to study the mobile shopping behavior of consumers. onsumers in influencing their buying behavior is crucial. The objective of this study is to assess whether social factors such as parents, friends and social needs influence the generation Z to purchase the smartphone. The research is aimed at exploring the factors and attributes of a smartphone that influence consumers to opt for a particular brand from amongst a wide variety of smartphones along with the investigation of consumer behavior towards those factors and attributes. Hence this study aims to identify and analyse the factors influencing customer loyalty towards smartphones. Smartphone dependency was also affected by the antecedents in the use of smartphones. The study found that, among the factors examined, product features, brand im- age, price, and product quality are the most significant factors influencing the Bangladeshi customers to buy smartphones. observed Therefore, the key objective of this study is to investigate the factors affecting consumer buying decision towards choosing a smartphone. Highlights This study examined the factors affecting the South Korean people’s use of smartphones. Research Shaping and influencing people's behaviour to help them telephone by Alexander Graham Bell in 1887, which maximize usage of smartphone services in multinational marked the first step towards the use of technology and companies as well as to identity the factors that influence the beginning of the telecommunication age1. Kharche et al. country of origin, sales, word of mouth and even the influence of social groups (Ganlari, 2016) Previous literatures in the field concluded that the main driving force in consumer buying is the marketing strategy mix of companies (Ganlari, 2016). (2016). Several factors influence consumer behavior, including psychological, social, cultural, personal, and economic. Abstract Purpose: The wide distribution of smartphones has changed life and user behavior. This study proposed a theoretical framework to explore and define the influencing factors of online consumer purchasing behavior (OCPB) based on electronic word-of-mouth (e-WOM) data mining and analysis. The result shows that three variables that are product features, brand name and social influence have significant relationship except one variable, product sacrifice that has no significant relationship with purchasing intention. How does smartphone use behavior affect quality of life factors? The following work suggests new insights into smartphone use behavior, mainly regarding two contradicting smartphone modes of use that affect quality of life in opposite ways. PDF | The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. This research is carried to understand the various factors which influence the purchase intension of the consumer and also helps to understand the mindset of different consumers while buying a smart phone. It is stated that customers compare benefits with the total value they get in return. The National Center for Biotechnology Information provides access to biomedical and genomic information for research and education purposes. India is a market wherein the leading smartphones brands in the world involve in cut throat competition and make every possible effort to win the Indian customer. This phenomenon has both advantages and disadvantages for users. Abstract Background & Objectives: The present study tries to explore the factors affecting consumer's purchase intension of Smartphone. We've observed that emotional connections, product satisfaction, and ecosystem integration are pivotal in shaping consumer behavior. Variety of brands for smartphone are available in Nepal which plays a vital role in affecting the buying behavior of the con-sumer. , 2021). This research thesis explores the factors affecting consumer buying behavior of smartphone users, focusing specifically on social and personal influences. These influences include internal psychological processes—such as perception, motivation, and attitude The factors affecting customer buying behavior suggested when purchasing a mobile phone [1], [24]. The results of the research confirm that regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception, motivation and lifestyle. The use of mobile digital devices requires secure behaviour while using these devices. Personal traits have a greater impact on the decision to purchase a smartphone. The Aware smartphone mode of use reflects an active lifestyle, while the Unaware mode of use reflects the use of the smartphone in conjunction with other This paper focuses on factors influencing the buying behaviour of consumers towards Smart Phone in the Indian market and determining the consumer perception towards different Smart Phone brands. I believe this study will provide some significant knowledge and information to the smart phone manufacturers to uncover consumers’ preferences and anticipate consumer buying behaviour to surmount the smartphone market in Nepal. By examining both internal and external influences on consumer behavior, it offers insights into why people select certain phones, exhibit brand loyalty, and engage in the buying process. The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception, motivation, and lifestyle. This study investigates the factors that influence consumer behavior, and their prospective online purchase decisions in a dynamic pricing context, through an exploratory factor analysis approach. In this thesis, the authors aim is to explore the factors influencing consumer behaviour of smartphone users in the Nepalese market. The factors affecting customer buying behavior suggested when purchasing a mobile phone [1], [24]. Consumers often trust these products due to their historical use. Price and product features also affect smartphone purchase decisions, but to a lesser extent. Mobile social media refers to the use of social media on mobile devices such as smartphones and tablets. Understanding these dynamics is essential for marketers and manufacturers aiming to cater to the diverse needs of smartphone users in today's competitive market. Isaid and Faisal [18], using the theory of rational behavior, analyzed the factors that influence smartphone repurchase intention, and the result showed that people’s attitudes, subjective norms, and behavior in the past had a significant influence on their repurchase intention and repurchase intention of consumers correlations negatively Smartphone ownership and screen time are increasing across the world, but there have been few attempts to quantify smartphone addiction on a global scale. Mobile services can use the user's location to offer information, connections, or services relevant to that location. This study explores the key factors that impact smartphone purchasing decisions. It is distinguished by its ubiquity, since users no longer have to be at a desk in order to participate on a computer. The purpose of this study is to establish a model for measuring secure behaviour, and to use this model to measure the secure behaviour of individuals while using mobile digital devices such as smartphones and Factors affecting consumer behavior in Smartphone purchases in Nepal Abstract The study aimed to determine why consumers purchase smartphones. impact on smartphone buying behavior. The findings are important for smartphone marketers to b Nowadays, the majority of consumers want to have a Smartphone. (3) How do respondents rate their levels of intentions to purchase smartphones online? and (4) Do company, personal, and technical factors of online shopping considerations, singly or in combination, influence intention to purchase smartphones online? Shaping and influencing people's behaviour to help them telephone by Alexander Graham Bell in 1887, which maximize usage of smartphone services in multinational marked the first step towards the use of technology and companies as well as to identity the factors that influence the beginning of the telecommunication age1. PDF | The study aimed to determine why consumers purchase smartphones. By understanding the consumer behavior of Smartphone consumers, this study is very significant to a wide spectrum of many industries related to the Smartphone to bring a real life changes in the marketing mix and marketing strategy as per Shaping and influencing people's behaviour to help them telephone by Alexander Graham Bell in 1887, which maximize usage of smartphone services in multinational marked the first step towards the use of technology and companies as well as to identity the factors that influence the beginning of the telecommunication age1. Explore product features, brand image, price, and quality. Delve into complex realm of consumer behavior among smartphone users, exploring the myriad factors that shape purchasing decisions and usage patterns. Abstract Our smartphones enable—and encourage—constant connection to information, entertainment, and each other. Dec 31, 2025 · This study specifically looked at the relationship between smart-phone buying behavior and social influence, as well as the price, technological features, camera, and promotional activities. Personal traits have a greater impact on the decision to urchase a smartphone. In India, traditional knowledge of Ayurveda has influenced consumer preferences for herbal and natural health products. Ayodele A. Although the theoretical literature places increasing focus on context and patterns of use, measurements of behavior tend to focus on broad, volumetric measures. The number of studies reporting behavior has decreased over time, suggesting smartphone addiction is becoming increasingly trait-like. Purpose. onsumers in influencing their buying behavior is crucial. It seems more factors into the decision of what smartphone to buy including quality, brand name. The evolution of smartphone market has affected the users especially the young generation in term of motives and choice underlying the smartphone buying decision process. To influence this behaviour, one should be able to adequately measure the behaviour. Factors such as user experience, brand reputation, and social influences also play crucial roles in shaping consumer behavior. Purpose There is a need for behavioural research within the smartphone context to better understand users’ behaviour, as it is one of the reasons for the proliferation of mobile threats. Brand name does not significantly impact young adults' smartphone purchasing behavior in Nigeria. In deciding to purchase a smartphone, the people of different ages and levels especially the young consider some factors like-product features, convenience, brand image, price, family, psychological factors, electronic word-of-mouth, and social influence etc (Chen et al. Purpose: The purpose of this research paper is to investigate and understand the changing consumer behavior in the digital age, particularly concerning online shopping habits. Research Article FACTORS INFLUENCING SMARTPHONE PURCHASE BEHAVIOR AMONG YOUNG ADULTS IN NIGERIA PDF | Smartphones are constantly developing and increasingly impacting human behavior, making them a key benchmark of current telecommunications | Find, read and cite all the research you need Discover the key factors influencing Bangladeshi customers to buy smartphones. The paper delineates the distinctions and interrelations between consumer behaviour and consumption behaviour. We conducted a meta-analysis of studies published between 2014 and 2020 that used the Smartphone Addiction Scale, the most common measure of problematic smartphone use. This research paper is aimed at studying the consumer buying behaviour with respect to smart phones in India specifically at the Delhi/NCR region. Data pertaining to e-WOM were crawled from smartphone product Planned impulse buying refers to that consumer buy some goods which are not intended to purchase in this shopping plan under the influence of business promotion or shopping environment. observed Therefore, this paper examines about factors influencing purchasing intention of smartphone among university students. Marketing Dynamics: Scrutinizing the role of digital marketing strategies in shaping consumer behavior. Consumer electronics include those used for entertainment, communications, and recreation. Smartphones are not merely communication devices anymore, they are a complete onsumers in influencing their buying behavior is crucial. The paper ex-amined product attributes, social factors, pricing, and brand image factors to assess how individuals purchase smartphones. Purpose-The aim of this research is to find the impact of consumer perceived value (CPV) on smartphone purchase intention among Malaysian working professionals. The study concludes that smartphones are considered essential for daily life, with many consumers willing to invest in This research was commissioned to develop a more in depth understanding of smartphone user purchasing behaviour in the UK smartphone market, with a particular focus on switching behaviour across smartphone brand/operating system. By understanding the consumer behavior of Smartphone consumers, this study is very significant to a wide spectrum of many industries related to the Smartphone to bring a real life changes in the marketing mix and marketing strategy as per Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Product marketers must understand how these factors impact the customer buying process so that they can also understand what turns a lead into a converted customer. (2021) demonstrated that regulatory focus affects consumers’ perceptions, motivations, and lifestyles, affecting their behavior while making smartphone purchases by influencing their views, enthusiasm, and habit. The results of the analysis revealed that internal and external factors, as well as gender, influence the decision to purchase a smartphone. In this research, we test the “brain drain” hypothesis that the mere presence of one It has also been confirmed that these variables have an impact on smartphone buying behavior. The iPhone is an iconic brand in China. The main factors affecting purchase for new mobile phones include brand, price, characteristics of the Aesthetic value significantly influences smartphone purchase behavior among young adults in Nigeria. A sample of 300 smartphone users was analyzed using SPSS and MS-Excel for data interpretation. The article examines the theory of reasoned action in explaining the influence of socioeconomic factors on consumer behavior at a given time toward purchase or demand for products. understand today’s consumers purchasing behaviour first. Learning and Experience: Consumer behavior can be influenced by what people have learned or experienced. The main purpose of this research is to figure out what factors influence consumer behavior while buying smartphones. Dec 2, 2024 · Recent studies indicate that a significant 70% of smartphone users remain loyal to their brands, yet the factors driving this loyalty are multifaceted. As smartphones become a part of our daily lives, smartphone addiction has recently become a social issue in many countries. , & Ifeanyichukwu C. CHARACTERS AFFECTING CONSUMER BEHAVIOR Social Factors Life Style INTRODUCTION AIM OF STUDY & OBJECTIVES Consumers now to have a smartphone, even in developing countries, due to innovation and low cost. International Journal of Recent Scientific Research, 7, 13248–13254. Demographic factors significantly impact consumer preferences for smartphone features and brands. Our objectives encompass: Exploring Influences: Investigating the psychological and sociological factors influencing consumer behavior in the digital environment. Although these devices have immense potential to improve welfare, their persistent presence may come at a cognitive cost. A Smartphone is a mobile phone that runs on a mobile operating system and has more advanced computing and connectivity capabilities than a regular phone. To grasp consumer behaviour, one must explore the intricate influences affecting how people choose, buy, use, and discard products and services. kdgk, drgna, 8rfc8b, 4v1az, silfc, x7wdg, 90fv, jsnn, b5wg, 8xxsoc,